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PlaybookLoyalty

Branch-wise rules: why one size fits none

14 March 2026 · 3 min read


Margins differ by location

Rent, footfall and average spend vary branch to branch. A single loyalty or discount rule over-rewards some and starves others.

Let each branch set its own scheme

Points, discounts, offers and hours should be settable per branch, with a company default to inherit. Head office sets the floor; branches tune the rest.

Keep customers scoped to where they are

An offer for one branch shouldn't follow a customer to another. Branch scoping keeps every scheme honest and every report clean.

One admin, many schemes

The power is running ten different setups from one dashboard — not flattening ten branches into one compromise.

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