LoyaltyPlaybook
Discount abuse: how to reward loyalty without leaking margin
29 December 2025 · 3 min read
Blanket discounts train the wrong habit
If everyone always gets 10 percent off, you've simply lowered your price and taught customers to wait for it.
Tie the reward to real return
Points earned over multiple visits and redeemed for a discount reward the behaviour you actually want — coming back — not just showing up once.
Cap it with branch-wise rules
Each branch sets how many points buy how much off, matched to its own margins. No location gives away more than it can afford.
Track what you're giving away
A report of discounts claimed against points issued tells you the true cost of the scheme — and whether it's paying for itself.
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