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ReviewsPlaybook

How to ask for a review without annoying your customer

28 May 2026 · 3 min read


The wrong moment

Asking for a review as someone rushes out the door, mid-conversation, or before they've even used what they bought reads as needy. It lowers your rating because you're catching people in a neutral or negative mood.

The right moment

Ask when the customer has just had a good experience and has thirty idle seconds — waiting for the bill, waiting for a table, waiting for change. A tablet on the counter captures exactly that window without a staff member hovering.

Make it a tap, not a task

Every extra field costs you responses. A 1 to 10 rating and a few quick-tap tags collect the signal you need in under fifteen seconds. Ask for a Google review only from the people who just told you they were happy.

Never buy or bribe reviews

Incentivised reviews violate Google's policy and read as fake. Reward the visit with loyalty points instead — that's about coming back, not about lying.

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