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LoyaltyPlaybook

How to run an offer that customers actually see

13 April 2026 · 3 min read


The poster nobody reads

A flyer by the till competes with the menu, the queue and the phone in their hand. Most offers die of invisibility, not of a bad deal.

Meet them on the screen they're using

If the customer is already on the feedback tablet, that's where the offer belongs — a banner they can't miss, live only while the deal is on.

Set a real window

An offer with a start and end time stops being live automatically. No stale still on confusion, no manual takedown.

Email the same offer to the right list

The customers of that branch already opted in by leaving contact details. One click sends the offer to exactly them — not to strangers.

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