LoyaltyPlaybook
Setting loyalty points that actually motivate
14 November 2025 · 3 min read
Points are a currency you control
You set what a visit earns and what a reward costs. Get the ratio right and the scheme funds itself out of repeat margin.
Make the first reward feel close
A win that's reachable in a few visits starts the habit. A distant reward feels like homework and gets ignored.
Reward the ratings you want
Award points by the rating given, or a range of ratings, so the scheme nudges toward the experience you're aiming for.
Tune it per branch
A high-margin branch can be generous; a tight one can't. Branch-wise point rules let each location run a scheme it can afford.
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