PlaybookReviews
Why your feedback form is too long
23 April 2026 · 3 min read
Each field is a tax
Response rates fall with every box. Name, phone, email, city, a comment — ask for all of it and most people quietly close the tablet.
Start with rating and one tap
A score and a few tags is enough to spot a problem. Everything else is optional, and optional means the customer chooses to give it.
Ask for contact only when it pays
Phone unlocks loyalty and returning-customer lookup, so it earns its place. Email earns a thank-you. Don't collect data you won't use.
Let the owner tune it
Different businesses need different fields. A toggle that turns each field on or off — with the tablet following instantly — beats a fixed form every time.
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