Jewellery Photography: Top 5 Mistakes Every Seller Makes
Learn how to avoid common pitfalls in clarity, lighting, and reflection.
Great jewelry photography is the key to online sales. However, many sellers make preventable mistakes that hurt their conversions. Here are the top 5 and how to fix them.
1. Inconsistent Lighting
Harsh shadows or bright hotspots can hide details and misrepresent the metal's color. Always use a soft, diffused light source. A simple light tent or a large softbox is your best friend.
2. Busy or Distracting Backgrounds
Your jewelry should be the hero. A cluttered background distracts the buyer. The industry standard is a pure white or light grey background. It's clean, professional, and makes your product pop.
3. Out-of-Focus Details
Jewelry is all about the details—the prongs holding a stone, the texture of the metal, the facets of a gem. Use a macro lens and ensure your camera's focus is razor-sharp on the most important part of the piece.
4. Unrealistic Color
Incorrect white balance can make yellow gold look greenish or white gold look blue. Set a custom white balance on your camera using a grey card, or use AI tools like fuya.in to correct the color in post-production with scientific accuracy.
5. Smudges and Dust
High-resolution cameras pick up every single fingerprint and speck of dust. Always wear gloves when handling the jewelry and wipe it down with a microfiber cloth just before shooting. It saves hours of retouching later.